Build a brief tool - Polished Pixels Sydney

Writing a detailed website brief ‘from scratch’ can take you hours. We’ve streamlined this process for you so that in minutes you can have an industry standard website brief.

Your details

Name

Name of your organisation

URL of my current website

What types of projects are you creating a brief for

I’d like you to

rebuild our website
make our existing website easier to use
build a new website that’s easy to use

Business goals

Most important business goal
Why do you want this work done?

Opportunity for us to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us
Improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling
Improve our brand: the way people perceive our business will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers
Increase online sales
Increase offline sales
Communicate more consistent messaging
Reduce visitor frustration
Improve customer loyalty
Attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information
Cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website
Other

High priority business goal(s)

Opportunity for us to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us
Improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling
Improve our brand: the way people perceive our business will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers
Increase online sales
Increase offline sales
Communicate more consistent messaging
Reduce visitor frustration
Improve customer loyalty
Attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information
Cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website
Other

Medium priority goal(s)

Opportunity for us to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us
Improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling
Improve our brand: the way people perceive our business will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers
Increase online sales
Increase offline sales
Communicate more consistent messaging
Reduce visitor frustration
Improve customer loyalty
Attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information
Cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website
Other

Low priority goal(s)

Opportunity for us to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us
Improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling
Improve our brand: the way people perceive our business will be effected by our websitA polished website will improve our brand and make us more credible in the eyes of our visitors and customers
Increase online sales
Increase offline sales
Communicate more consistent messaging
Reduce visitor frustration
Improve customer loyalty
Attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information
Cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website
Other

What are you aiming to achieve

Expected outcome(s)

Increased sales via the website
Increased sales via other channels
Increased visitors from search engines
Better results from website satisfaction surveys
Increased subscriptions to our newsletter
Increased registrations to our events
A better mobile experience. A website refresh is a good opportunity to improve the experience for visitors who use their mobile devices to see our website
A website that meets the AA accessibility standards
Other

Ideal customer (this is not necessarily your current customers)

A generic name to describe this audience: (eg the busy professional, the hard-working tradesman, the stay at home parent)

Why did your customer come to you / what problem are they trying to solve?

Age range

7-9 years old
10-16
17-21
22-30
22-25
25-35
36-40
41-50
51-60
61-70
71-80

Gender

Male
Female
Equally male and female
Not relevant

Status

Married
Single
Separated / divorced
Not relevant

Children?

No
Not relevant
1 child
2-3
4+

Education level

High school
TAFE
University
Postgraduate

Technical level

Not technical
Very comfortable with technology
Moderately comfortable with technology
Super user

Frequency of internet usage

Many times a day
Once a day
Once a week
Once a month

Income range per year

$1000 - $5000
$5000 - $10,000
$11,000 - $30,000
$31,000 – $50,000
$51,000 - $70,000
$71,000 - $91,000
$91,000 - $100,000
$101,000 - $200,000
$200, 000 +

Industry they work in

What motivates them? (e.g. These people typically want to improve their brand, or increase visitors on website, or increase sales etc)

What’s the main piece of information are they usually trying to find on your website?

What is the main fear that's stopping them from engaging with you?

How will your products or services help them to achieve their goals?

Ideal customer 2

We only have one main customer

A generic name to describe this audience: (eg the busy professional, the hard-working tradesman, the stay at home parent)

Why did your customer come to you / what problem are they trying to solve?

Age range

7-9 years old
10-16
17-21
22-25
26-30
31-35
36-40
41-50
51-60
61-70
71-80

Gender

Male
Female
Equally male and female
Not relevant

Status

Married
Single
Separated / divorced
Not relevant

Children?

No
Not relevant
1 child
2-3
4+

Education level

High school
TAFE
University
Postgraduate

Technical level

Not technical
Very comfortable with technology
Moderately comfortable with technology
Super user

Frequency of internet usage

Many times a day
Once a week
Once a day
Once a month

Income range per year

$1000 - $5000
$5000 - $10,000
$11,000 - $30,000
$31,000 – $50,000
$51,000 - $70,000
$71,000 - $91,000
$91,000 - $100,000
$101,000 - $200,000
$200, 000

Industry they work in

What motivates them?

What are they mainly looking for?

What is the main fear that's stopping them from engaging with you?

How will your products or services help them to achieve their goals?

Ideal customer 3

We don't have a third ideal customer profile

A generic name to describe this audience: (eg the busy professional, the hard-working tradesman, the stay at home parent)

Why did your customer come to you / what problem are they trying to solve?

Age range

7-9 years old
10-16
17-21
22-25
26-30
35-35
36-40
41-50
51-60
61-70
71-80

Gender

Male
Female
Equally male and female
Not relevant

Status

Married
Single
Separated / divorced
Not relevant

Children?

No
Not relevant
1 child
2-3
4+

Education level

High school
TAFE
University
Postgraduate

Technical level

Not technical
Very comfortable with technology
Moderately comfortable with technology
Super user

Frequency of internet usage

Many times a day
Once a week
Once a day
Once a month

Income range per year

$1000 - $5000
$5000 - $10,000
$11,000 - $30,000
$31,000 – $50,000
$51,000 - $70,000
$71,000 - $91,000
$91,000 - $100,000
$101,000 - $200,000
$200, 000

Industry they work in

What motivates them?

What are they mainly looking for?

What is the main fear that's stopping them from engaging with you?

How will your products or services help them to achieve their goals?

Persona

More detail on your ideal customer(s)

Would you like your ideal customers to be turned into persona documents? Download an example of a persona (195KB PDF).

About your new website

Website rebuild: my website is

Large
Medium
Small

Number of pages to be built:

Content migration

We will manage our own content migration
We’d like you to migrate our content

Is all your content proofed and approved to be published?

Our content is approved and ready to be published
Our content is not approved – but it will be when we provide it to you
Our content is not approved and we’ll need to make multiple changes to the content after it’s been uploaded

Website design

I’d like a custom design specific to my business
We’ll provide you with designs for our new website (layered Photoshop files)
Not sure

I’d like

Website hosting
E-commerce functionality
A blog feature
An internal search feature
Speed enhancements (we make technical improvements to make your site faster)
Uptime monitoring (automated checks to confirm your website is still up and running)
Content creation for ten webpages
Search Engine Optimisation
Additional configuration of Google Analytics
Accessibility audit

User experience work needed

It is hard to find information on our website?

I’d like our ideal customer turned into a persona (“See an example of a persona”):

I’d like A/B testing done (What is AB testing)?

I’d like wireframes (Why would I need wireframes)?

I’d like structured feedback from real people (during user-testing sessions) about why they

Branding details

The hex code of your branding colours are:

Branding fonts:

Upload the most recent version of your logo:

Special requirements

Examples of website we like are including what you live in each website

Follow up

We’ll need training
We’ll need ongoing support

Project management

Launch / delivery date:

Milestone dates:

Name of milestone

Date

Name of milestone

Date

Name of milestone

Date

Name of milestone

Date

Comments

Deliverables

Responsibilities
The selected vendor would be responsible for:

Website hosting
Project management
Discovery
Persona development
Recruiting of participants
Wire-framing
UX / UI redesign
Visual / graphic design (within our branding guidelines)
User testing
Presenting and reporting
Front-end development
Building the website in a CMS

The cut-off date for vendor proposals is?

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